Knitter is a technical team within Ascedia. We specialize in reimagining digital potential for websites—transforming concepts into cutting-edge digital market solutions, true processes, and best-of-class solutions with integrated analytics and precise tag management.
Our team combines vision, strategic business acumen, and hands-on prototyping to identify and cultivate ideas that are born market-ready. With processes rooted in formal application development, we deliver flexible, high-performance digital solutions for businesses and organizations.
WordPress Development and Innovation
As a seasoned custom WordPress Developer for enterprises, we unlock the full potential of WordPress’s while creating custom solutions that push the boundaries of what’s possible.
Not only are we experts in crafting beautiful, SEO-optimized WordPress sites, but we also specialize in developing tailored solutions that integrate seamlessly with your tech stack—such as a Product Information Management (PIM) systems, or payment gateway implementation for B2B/B2C e-commerce.
From dedicated WordPress support to sophisticated integrations, we bring technical expertise and strategic insights uniquely tailored to business needs. Marketers choose us as a technical partner that can jump right in and help.
As a Pantheon Premier Partner we build, host, and manage our WordPress websites on a platform designed specifically for WordPress, delivering unrivaled speed, uptime, and scalability. Pantheon is the ultimate choice for the WordPress sites we create for clients. Learn why.
Why you need Knihter for WordPress development
Partnering with us means your WordPress investment pays off as a powerful, scalable platform for your business or organization.
- Strategic SEO and Performance Knowledge
A great WordPress developer does more than build; we understand the impact of SEO and site speed on your marketing goals. We perform WordPress SEO technical audits and optimize themes and plugins by managing scripts, compressing images, and minimizing HTTP requests. We also understand how technical choices—like using structured data, schema markup, and caching—affect search rankings and user experience, directly influencing conversions. - Experience with Customization and Integrations
WordPress can integrate with CRM systems, marketing automation tools, and analytics platforms like Google Analytics and HubSpot. We are comfortable setting up these integrations and tailoring the site to match your specific needs, such as creating custom post types, building API integrations, and setting up flexible templates. This means your website can adapt as marketing strategies evolve, ensuring scalability without compromising performance. - Commitment to Security and Compliance
We prioritize website security and compliance with regulations like GDPR and ADA. We implement best practices, like updating themes and plugins regularly, securing admin access, and setting up reliable backup systems. Look to our experience in compliance measures to make sure your site’s forms, cookies, and data collection practices meet GDPR or other relevant standards, keeping both your users and your brand protected.
Frequently Asked Questions about WordPress.
What is WordPress, and how does it work?
WordPress is an open-source content management system (CMS) that allows users to build and manage websites. It provides a user-friendly interface, a vast library of themes and plugins, and is highly customizable. It works by letting you create, edit, and publish content through a dashboard, with themes controlling design and plugins adding functionality.
Is WordPress suitable for complex, large-scale websites?
Yes, WordPress can handle complex, large-scale sites with the right setup. Many large companies use WordPress, leveraging its plugins, themes, and custom development options to scale and customize for high traffic and complex content needs.
How customizable is WordPress?
WordPress is highly customizable. Users can choose from thousands of themes and plugins or build custom themes and plugins to meet specific requirements. With custom post types, fields, and taxonomies, WordPress can be tailored to any industry or content type.
Does WordPress support multi-language or multilingual sites?
WordPress supports multilingual sites with plugins like WPML or Polylang. These tools allow you to create content in multiple languages and manage translations for pages, posts, and other site elements, making WordPress a solid choice for global audiences.
Can WordPress be used for e-commerce sites?
Absolutely. WordPress, combined with plugins like WooCommerce, offers robust e-commerce functionality, including product management, secure payments, inventory tracking, and more. It supports both small online stores and larger, enterprise-level e-commerce sites.
How can I improve my WordPress site’s SEO?
Use an SEO plugin like Yoast SEO or All in One SEO to manage on-page SEO elements, including meta titles, descriptions, and XML sitemaps. Focus on optimizing page load speed, using alt tags for images, creating high-quality content, and building internal and external links.
How do I secure my WordPress site against hackers?
To secure your site, keep WordPress, themes, and plugins updated, use strong passwords, install a security plugin (like Wordfence or Sucuri), and enable two-factor authentication. Additionally, regularly back up your site and avoid using nulled themes or plugins from unverified sources.
Why is my WordPress site loading slowly, and how can I speed it up?
Slow loading can be due to large images, too many plugins, lack of caching, unoptimized code, or a “junk” theme. Optimize images, limit plugin use, enable page and object caching, and consider using a Content Delivery Network (CDN) for faster delivery to users.
What does a WordPress hosting plan cost and include?
Our Basic Hosting Plan includes 25,000 monthly visits, 20GB of SSD storage, and support for custom domains, making it suitable for smaller sites. This plan is priced at $35 per month / $420 a year when billed annually.
Performance Plans: For higher-traffic sites, with 25,000 to 300,000 monthly visitors, 30GB to 200GB storage, and overage protection. Starts at $160/month billed annually.
What additional costs should I expect with WordPress?
Domain Name: Typically $10–$15 per year.
Plugins: Premium plugins can range from $10–$200.
Maintenance & Security: For security, updating WordPress, plugins and support.
GTM GA4 Expertise & Tag Management
We empower marketing teams with informed, actionable insights that drive success by accurately predicting, measuring. and tracking user behavior. Our deep expertise in Google Tag Manager (GTM) and Google Analytics 4 (GA4)supports any organization’s digital strategy, even if WordPress development isn’t part of the project.
Why you need Knihter for Tag Management
- Expertise in Tracking Strategy and Implementation
Beyond basic setup; we work with you to build a comprehensive tracking strategy that aligns with your business goals. This includes identifying the metrics that matter, setting up custom events and goals, and ensuring proper data flow across GTM, GA4, and any other tools you use. We recommend tracking best practices, identify key user actions, and create scalable structures for future needs. - Proficiency with Data Layer and Advanced Tag Management
Tracking in GA4 and GTM often requires using the data layer for custom data capture, allowing for more detailed and accurate reporting. We are adept at configuring and customizing the data layer, managing complex tags, and handling advanced triggers and variables. This expertise ensures that your tracking is accurate, reliable, and capable of capturing the depth of insights needed for data-driven decisions. - Focus on Compliance, Privacy, and Data Quality
GDPR and other data privacy regulations are critical. We understand the importance of privacy-compliant tracking and can help you set up GTM and GA4 to respect user consent preferences. We know how to configure consent-based triggers and use data retention controls, ensuring that your tracking complies with privacy standards without sacrificing data quality.
Frequently Asked Questions
What is Google Tag Manager (GTM), and how does it work?
GTM is a tool that allows marketers and developers to manage and deploy tracking tags on websites or apps without altering the site code directly. You create tags (snippets of code) in GTM to track specific user actions, such as form submissions or button clicks, and set triggers to determine when those tags should fire.
What types of tags can Google Tag Manager implement?
GTM supports a variety of tags, including Google Analytics (UA and GA4), Google Ads, Facebook Pixel, LinkedIn Insight, and custom HTML/JavaScript tags. GTM allows us to create tags for event tracking, conversion tracking, remarketing, and more.
How does Google Analytics 4 (GA4) differ from Universal Analytics (UTM)?
Universal Analytics (UTM) or known as Google Analytics 3, has been depreciated by Google. If your website is still using old-style analytics.js code, then it’s likely due for an update.
Google Analytics 4 / GA4 is designed for a more user-centric measurement model, focusing on events instead of sessions. It provides enhanced cross-platform tracking (web and app) and includes privacy-centric features, machine learning capabilities, and more detailed reporting options to comply with evolving data privacy laws. It’s a little bit tricky to setup the first time and get it right.
What are variables in GTM, and how do they work?
Variables in GTM store data that tags and triggers use to make decisions. For instance, you might create a variable to capture the page URL, button text, or a custom data layer variable. Variables are essential for dynamically passing information to your tags and triggers.
Can I use GTM to track cross-domain activity?
Yes, GTM can track cross-domain activity by configuring GA4 with cross-domain tracking settings. You’ll need to add the relevant domains in GTM’s tag settings to enable tracking across multiple sites or subdomains, especially if a user navigates between them in the same session.
Can I track specific actions or conversions with Facebook / Meta through GTM?
Yes, GTM allows you to track specific actions, like button clicks or form submissions, as Facebook Pixel events. Create a trigger in GTM for the action you want to track, then set up a new Facebook Pixel tag with the desired event type (like Purchase, Lead, or AddToCart). Assign the trigger to the tag to fire it when the specified action occurs.
What steps should I take to make GTM and GA4 GDPR-compliant?
To align with GDPR, you should use GA4’s data retention and deletion features to manage data in compliance with GDPR regulations, Obtain user consent before tracking (via a consent management platform), Only activate GTM and GA4 tracking after consent is granted, Anonymize IP addresses in GA4.
How can I set up a cookie consent tool (CMP) in GTM to comply with GDPR?
We configure and implement leading cookie consent provider (CMP) toolsets that integrates with GTM. By using the CMP’s consent status to set variables in GTM, enabling or disabling tags based on user consent ensures that tags only fire after consent is granted.
How do I track user behavior without violating GDPR regulations?
Obtain explicit user consent before tracking, limit data collection to non-PII whenever possible, and only enable tracking tags in GTM after receiving consent. Use GA4’s anonymization and data privacy settings.
Is it possible to control when the Facebook Pixel fires based on user consent (GDPR compliance)?
Yes, GTM can work with a Consent Management Platform (CMP) to manage Facebook Pixel firing. Set up triggers that activate the Facebook Pixel tag only after a user grants consent. This ensures you stay GDPR-compliant by only tracking users who have opted in.
What are the penalties for non-compliance with GDPR in using GTM and GA4?
Non-compliance can lead to significant fines—up to 4% of global annual revenue or €20 million (whichever is higher). Beyond financial penalties, non-compliance can result in reputational damage, so it’s essential to implement proper data protection measures in GTM and GA4.
HubSpot Marketing Automation
As a high-level HubSpot development team, we offer marketers the best of both worlds: deep expertise in leveraging HubSpot’s powerful built-in tools and the technical skill to extend its functionality far beyond out-of-the-box options.
Imagine harnessing HubSpot not only for CRM, marketing automation, and sales enablement, but also as a dynamic CMS tailored precisely to your brand’s needs. We excel at developing custom modules, templates, and integrations that seamlessly connect HubSpot with the rest of your tech stack, from Salesforce to e-commerce platforms, enabling a unified flow of data across your organization.
Our team goes beyond setup—creating fully personalized solutions that align with your goals, enhance user experience, and provide actionable insights to drive growth.
Why you need Knihter as your CRM partner
When you partner with us, you gain a HubSpot expert who turns possibilities into reality, making HubSpot a comprehensive, scalable tool that grows with your business.
- Deep Knowledge of the HubSpot Ecosystem
As a HubSpot partner, we understand the platform’s full capabilities, from CRM and CMS to marketing automation and custom integrations. We know how to leverage HubSpot’s tools to meet your unique goals, whether that’s supporting campaigns, designing landing pages, automating emails and workflows, building personalized user journeys, sales and lead generation, or customizing dashboards to provide clear, actionable insights. - Proficiency in Custom Development and Integrations
As a HubSpot developer we create custom modules, templates, and integrations tailored to your needs. Whether integrating HubSpot with third-party systems (like Salesforce or e-commerce platforms) or building custom properties and fields, our team can seamlessly connect HubSpot with your tech stack. - Focus on Data and Analytics Strategy
As your HubSpot partner we don’t just set up your CRM—we strategically align tracking, analytics, and reporting with your marketing goals. We customize analytics to capture data on lead sources, customer behavior, and conversion points to capture granular insights that help you refine marketing strategies and optimize customer engagement.
Frequently Asked Questions
What is HubSpot, and what does it do?
HubSpot is a comprehensive platform offering tools for marketing, sales, customer service, and CRM. It helps businesses attract leads, nurture customer relationships, and automate various processes across departments, all while providing powerful analytics to drive growth.
What’s the difference between HubSpot’s free and paid versions?
HubSpot offers a free version with basic CRM, contact management, and email marketing tools.
Paid versions provide advanced features like marketing automation, lead scoring, custom reporting, website hosting, and customer service tools. Each HubSpot hub (Marketing, Sales, Service, e-Comnmerce, and CMS) has its own pricing tiers.
How does HubSpot help with lead generation and nurturing?
HubSpot offers tools to create landing pages, forms, and CTAs to capture leads, as well as email marketing and automated workflows for nurturing.
Through its CRM, HubSpot helps track engagement, allowing you to personalize and automate follow-up sequences, which improves lead nurturing and conversion rates.
What is HubSpot’s CRM, and is it really free?
HubSpot’s CRM is free and includes features like contact management, email tracking, deal pipelines, and reporting dashboards. It’s a core part of the platform, allowing teams to organize, track, and nurture leads and customers without a paid subscription.
Can HubSpot integrate with other tools and platforms?
Yes, HubSpot integrates with many third-party tools, including Salesforce, WordPress, Shopify, and Google Analytics. It also has an API for custom integrations. This connectivity allows for seamless data flow, giving you a comprehensive view of customer interactions across platforms.
How does HubSpot support marketing automation?
HubSpot’s marketing automation tools allow you to create workflows based on triggers (like email opens, form submissions, or page views) to send personalized content, score leads, and assign tasks automatically. This helps streamline the customer journey, saving time while enhancing engagement.
How does HubSpot help streamline the sales process and manage leads?
HubSpot provides tools to track and manage leads at each stage of the sales process, from first contact to closing. Its CRM allows sales teams to organize leads, monitor engagement, and prioritize follow-ups.
HubSpot’s lead scoring and automated sequences help reps focus on the most promising leads, while features like email tracking, call recording, and pipeline management provide a clear view of progress and opportunities. This end-to-end lead management ensures sales teams work efficiently, closing more deals with less manual effort.
What analytics and reporting capabilities does HubSpot offer?
HubSpot provides analytics across all its hubs, allowing you to track website traffic, campaign performance, lead sources, and sales pipeline metrics. Paid plans unlock custom reporting features, giving you in-depth insights tailored to your goals, and helping you measure ROI and optimize strategies.
Can you build an entire website on HubSpot, does it act like a CMS?
Yes, HubSpot’s CMS Hub allows you to create and manage websites. It includes customizable themes, SEO tools, a drag-and-drop editor, and integrated analytics. This is ideal for companies wanting a seamless connection between their website, CRM, and marketing automation tools.
How does HubSpot help with customer service?
HubSpot’s Service Hub provides tools for ticketing, live chat, customer feedback, and knowledge base creation. These features allow businesses to manage and resolve customer issues efficiently, while also tracking customer satisfaction and response times.
Is HubSpot GDPR-compliant?
Yes, HubSpot provides tools to help businesses comply with GDPR, such as features for consent tracking, cookie management, and data subject requests. However, businesses are still responsible for setting up and using these tools properly to ensure full compliance.
Team Experience
Each team member brings real-world entrepreneurship and innovation experience to the Knihter team. We think as owners, having owned, managed, scaled, and exited businesses ourselves. We’re passionate about leveraging the latest in digital technology to solve simple needs or really complex problems.
Why Knihter?
- Industry Insight and Strategic Alignment
We keep on top of industry trends, customer behavior, and regulatory standards and bring that knowledge to help guide your strategy with a focus on what works in your sector. We align solutions with both industry standards and your unique market positioning, helping you stay competitive and relevant. - Transparency and Clear Communication
For everything we do we provide transparent pricing, a clear project timeline, and straightforward explanations of the work. We are proactive in updating you on progress, open about any limitations or risks, and ready to discuss metrics and results. This transparency fosters trust, enabling a smoother partnership and ensuring you’re informed and in control. - Scalability and Long-Term Support
We are committed to supporting your growth and have the ability to scale our services as your needs evolve, whether that’s enhancing your a website, integrating new technologies, or accommodating higher traffic. We have a disciplined approach to ongoing support, updates, and maintenance, as well as a clear path to documenting future requirements. We think long-term and that makes us a far more strategic partner as your business grows.
Workshop Thinking: Rethinking Possibilities
Whether it’s building prototypes or testing business models, we’re always ready to rethink, pivot, and innovate as we move toward the best possible solution together. When you need more from a developer, call us.
Let’s rethink what’s possible, together
Ready to turn your ideas into reality? Whether you need a full digital transformation in WordPress or specialized expertise in Analytics or Tag Management, we’re here to help. Contact us today to evaluate your project and discover what’s possible.